An experienced, hands-on digital project manager accountable for leading the ‘big idea’ development, execution, and management of innovative, results-oriented, cross-channel digital marketing campaigns.
A passionate advocate for the end user who feels most at home as a champion in converging business and consumer needs when collaborating with teams on new media projects.
Comfortable leading cross-functional teams encompassing strategy and planning, user experience, user research, creative, development, QA, analytics, SEO/SEM, optimization, and operations.
Constantly inspired and fascinated by the ever-changing world of new media with a skill set built on the the art of leveraging digital technologies, architecting positive user experiences, and engineering social media marketing strategies.
Masters Certificate, Human Centered Design University of Washington, WA; 4.0 GPA
Bachelors of Arts, Journalism and Communications University of Buffalo, NY; 3.8 GPA
PMP, Project Management Professional
Director of Marketing and Business Development • Ecology Action (non-profit) • January 2014 - Present
Reporting to the CEO, I am responsible for the planning, development and implementation of Ecology Action's marketing strategies, marketing communications, and public relations activities. I oversee the development and implementation of support materials in the service areas of energy, transportation and water conservation. I also direct the efforts of our business development staff and help to coordinate our proposal responses and thought leadership content development.
Senior Marketing Manager • Ecology Action (non-profit) • March 2014 - January 2015
Responsible for the planning, development and implementation of the organization’s marketing strategies, marketing communications, and public relations activities. Oversees development and implementation of support materials in the service areas of energy, transportation and water conservation. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.
Senior Digital Project Manager • Bell Helmets (brand) • October 2010 - March 2014
My role as the Senior Digital Marketing Manager at Bell Helmets combines digital campaign management and strategic thinking skills to create and execute for the Bell and Blackburn Brand teams. In addition to the big-picture thinking, I oversee the day-to-day digital marketing efforts on behalf of the marketing, sales, and product development teams to ensure our brands consistently deliver a superior digital product to our customers.
Senior Digital Project Manager • ZAAZ (agency) • July 2008 - October 2010
Lead the development of insight driven digital strategies from opportunity identification to experience definition. Structured and presented recommendations to senior client leadership for approval. Performed detailed evaluation of client business environment including customer needs, capabilities and assets, and competitive realities to help identify market opportunities and programs.
New Media, Vice President • Trupanion.com (brand) • June 2007 - July 2008
Recruited to develop and implement the company’s online business strategy for a series of e-commerce websites that deliver trusted information, innovative features and easy-to-use processes for pet insurance-seeking consumers. Required to work across the organization to define and prioritize online requirements and initiatives. Partnered with product managers to refine product roadmaps, based on analysis of customer engagement data.
Senior Product Marketing Manager • Allrecipes.com (brand) • January 2005 - December 2006
Reported to the Vice President of Marketing with accountability for the launch and sustainability of new online information services, feature sets and tools. Responsibilities included creating viable and profitable marketing plans and long-term customer acquisition and conversion strategies. Contributed to the development of strategic business plans and pricing. Defined budgets and reported and measured online marketing spend.
Worldwide Online Marketing Manager • Microsoft Partner Program • Promoted • January 2005
Recruited to develop and implement the Microsoft Partner Portal’s online business strategy for a series of program initiatives designed to support, engage and recruit certified partners. Provided day-to-day strategic guidance and management to the field and internal stakeholders to guide marketing priorities, ensure website objectives are met, and continually raise the bar on quality program content.
Channel Manager • MSN Careers, MSN Travel, MSN Astrology • Promoted • October 2003 •
Working alongside marketing, development, business development and advertising colleagues, lead the evolution and growth of three of the top revenue grossing web channels on the MSN network. Lead the design and development of customer programs, including email and network-wide campaigns. Plan, direct and control the overall marketing plan for channel and consumer marketing to drive adoption of online services to meet annual revenue goals.
Channel Manager • MSN Dating & Personals • Promoted • September 2003
Promoted to assume responsibility for additional channels, including the research and development of an MSN Teens channel experience. Responsible for reporting and presenting findings to executive management. Drove outbound marketing programs and maintained overall responsibility for marketing plans and communications strategy to meet business objectives.
Channel Manager • MSN Health and MSN Careers • May 2000 - May 2001
Responsible for go-to-market planning and execution, customer research, marketing and sales programs creation, collateral and website content, product launch planning, coordination, and communication, and marketing & sales team enablement. Insure sales and marketing milestones are set and achieved; product is delivered on time and to specification.
Product Manager • MSN Gaming Zone • October 1998 - May 2000
Responsible for the planning, development, and management of gaming channel throughout the product lifecycle. Efforts included gathering and prioritizing requirements, defining the product vision, sales, marketing and customer support to ensure revenue and customer satisfaction goals are met. Expected to ensure that all product efforts are prioritized effectively and support the company’s overall strategy and goals.